Why Danish Kids Are Obsessed With “Six Seven”

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Frederikke Høye

Why Danish Kids Are Obsessed With “Six Seven”

A viral American phrase, “Six Seven,” has rapidly taken over Danish schoolyards, captivating kids across the country. Although the origins are hazy, the trend has roots in social media, rap music, and an NBA star.

The Phrase Taking Danish Classrooms By Storm

At Skørping Skole in northern Denmark, a curious scene plays out daily during math class. When the teacher poses a question like “What’s 670 divided by 10?”, students jubilantly shout, “Six Seven!” This puzzling cheer isn’t about math or even Danish language. Instead, it stems from a viral American trend that has taken hold among Danish children and teenagers.

The phrase “Six Seven” has become so widespread that many parents across Denmark find themselves bewildered by their children’s sudden obsession. It’s not just popping up in schools. Kids use it in car rides, chats, and even during sports games. Underneath the surface lies a cultural phenomenon imported straight from American youth trends.

From Rap Lyrics to Schoolyards

The origin of this phrase points to the 2023 track “Doot Doot (6 7)” by American rapper Skrilla. The phrase gained further momentum through viral clips featuring NBA star LaMelo Ball, who stands 6 feet 7 inches tall. As the phrase was picked up and repeated on platforms like TikTok, Snapchat, and YouTube, it quickly morphed into a digital meme. In Denmark, children with daily media exposure adopted it without hesitation.

According to a report from Skørping Skole, students in the 7th grade use the phrase multiple times a day. It has become a staple in student vocabulary, regularly woven into sentences for humor or emphasis. Despite the trend’s unclear linguistic meaning, it’s the enthusiasm and group identity it fosters that is catching on fast.

Teachers Caught Between Humor and Disruption

While some educators see the humor in the trend, it’s starting to pose classroom challenges. In the U.S., several schools have banned the use of “Six Seven” due to student behavior becoming disruptive. One New Jersey school implemented a classroom rule against using “6 7” after students could not focus on lessons.

At Skørping Skole, teachers are trying to find a balance. It’s fun when the meme intersects with actual learning, like math problems ending with the number 67. But when the joke is repeated endlessly, it becomes a distraction. Teachers are monitoring the trend, though it hasn’t reached a disruptive tipping point yet.

An Expression Without a Clear Meaning

Even the kids themselves don’t fully grasp the meaning behind what they are saying. Many learned it passively online and now parrot it back in social contexts to fit in. One student suggested it had something to do with basketball but admitted not knowing the full story.

Language experts call this type of phenomenon “comet words.” These are catchy phrases or words that appear suddenly, spread rapidly like wildfire, and then vanish. They function more for social bonding than for meaning. In linguistic terms, these expressions serve as informal signals of group identity and generational separation.

Not the First, and Certainly Not the Last

This isn’t the first time the younger generation has confused the older one with baffling slang. Throughout the years, Danish youth have adopted phrases from TV shows, video games, music, and internet culture. Most fade as quickly as they arrive, only remembered in nostalgia years later.

Dr. Michael Ejstrup, a Danish linguist, emphasizes that the important thing is understanding that children are building peer identities through these words. Just like different flowers in a garden, not all terms need to be understood to be appreciated. Their purpose lies in the color they bring to communication.

With over 1.8 million Danes under the age of 18 and Denmark ranking among the world’s most digitally connected countries, meme culture will likely continue to influence children’s speech. As generations shift their social environments from schoolyards to online platforms, expressions like “Six Seven” will continue to bloom briefly before fading – only to be replaced by the next viral catchphrase.

Cultural Echoes Beyond Borders

What Danish schools are experiencing with “Six Seven” is part of a larger global dynamic where internet trends bypass geographic and linguistic borders. Shared digital platforms are melting pots of youth culture, and children today have an unmatched ability to absorb and adapt new content from abroad.

While the catchphrase might seem harmless, its rise in Denmark serves as a reminder of the growing influence of transatlantic media on European youth. Whether it’s LaMelo Ball’s basketball fame or a punchy lyric from a trendy rapper, their impact stretches far beyond the original context.

For now, Danish children continue to shout “Six Seven” with glee. In a few months, it could be something else. Trends come and go, but the force shaping them – social media – is only accelerating.

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Frederikke Høye

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