Denmark’s car-sharing company Green Mobility plans to bring up to 2,000 self-driving electric cars to Danish roads in collaboration with a leading U.S. technology firm, marking a potential shift for the country’s transport future.
Plans for Self-Driving Fleet in Denmark
Green Mobility has signed a non-binding letter of intent with the American company Tensor to purchase as many as 2,000 autonomous vehicles. Tensor is a pioneer in artificial intelligence (AI) systems for self-driving cars.
Currently, only around 5,000 autonomous cars are operating globally. Through this early agreement, Green Mobility aims to secure a place ahead of other potential buyers when Danish authorities finalize regulations for self-driving vehicles.
Because the new cars will rely entirely on automation and many will not even include steering wheels, they could be accessible to anyone, including those without driver’s licenses. The company sees the technology as a way to connect different parts of Denmark, helping both younger and older citizens travel independently.
Potential Impact on Rural and Urban Mobility
The introduction of autonomous vehicles could have major implications for both cities and rural areas. In rural regions, often referred to as “Outskirts Denmark,” limited access to buses and trains has long made transportation difficult. Self-driving cars could offer a reliable and more affordable supplement to public transport.
According to Green Mobility, the autonomous cars are expected to have significantly lower operating costs. Their AI systems are designed to reduce accidents by up to 90 percent compared with average human drivers.
As a result, self-driving technology is being positioned as both a safety improvement and an efficient mobility solution. Some users could also benefit in situations where they are unable to drive, such as after drinking alcohol.
Regulation and Implementation Timeline
Even though Green Mobility is eager to deploy the first self-driving cars soon, the timeline depends on how quickly Danish regulators approve their use. The company plans to start small, launching a limited number of vehicles that can demonstrate safety and environmental awareness before wider rollout.
The Danish Transport Ministry and Road Directorate have shown openness to pilot projects involving AI-driven vehicles. These early steps are crucial for testing the cars on Danish roads under real conditions.
In the beginning, each vehicle will run a set number of kilometers to gather data for authorities. Once safety and performance are verified, larger-scale operations will follow.
Strengthening Denmark’s Innovation Profile
For Denmark, this project is also part of a broader push toward sustainable and tech-driven transportation. Green Mobility already plays a strong role in the country’s car-sharing market, especially as more Danes shift to electric mobility.
Related initiatives, such as improvements in EV charging infrastructure, are part of the same national effort to modernize mobility while cutting emissions.
At the same time, Denmark’s strong political focus on equal access to transport aligns with other modernization goals such as expanding women’s participation in national service and promoting gender equality across industries.
Looking Ahead
The number of self-driving vehicles worldwide is small, but demand is growing quickly. Denmark’s relatively dense infrastructure and high level of digital readiness make it a promising testing ground.
Green Mobility’s goal is to stay at the forefront of this development, ensuring the company and the country are ready when the technology becomes mainstream.
For now, no exact launch date has been set, but both the private and public sectors appear determined to move forward. If successful, these cars could redefine how Danes think about mobility, convenience, and safety on the roads.
Sources and References
The Danish Dream: Denmark to Accelerate Women’s Military Conscription
The Danish Dream: Best EV Charging Providers in Denmark for Foreigners
DR: Elbilsselskab vil skaffe 2.000 selvkørende biler til danske veje
