After nearly a decade of dominance by discount chain REMA 1000, Danish supermarket chain MENY has now been named Denmark’s best supermarket brand in the 2025 Loyalty Group survey, highlighting major strides in customer satisfaction, product quality, and brand image. MENY takes the first place in front of discount super market chains REMA 1000 and LIDL.
MENY Tops Rankings for Denmark’s Best Supermarket Brand 2025
In the latest annual BrancheIndex 2025 report conducted by the Loyalty Group, MENY has been announced as the most trusted and well-regarded supermarket chain in Denmark. The ranking is based on survey responses from 4,694 Danish grocery shoppers, covering numerous categories including trust, quality, ecological offerings, and corporate responsibility.
This marks a significant shift in consumer preferences, with MENY claiming the top spot after years of consistent growth, breaking REMA 1000’s nine-year winning streak in the category. MENY’s score reached 70 points in the loyalty index, leading REMA 1000 at 67 points and LIDL at 63 points.
MENY Excels Across Key Brand Dimensions
The survey evaluated eight consumer-focused categories, and MENY emerged as the winner in five of them: trust, image, product quality, organic food options, and accessibility. These categories are seen as particularly important to Danish consumers, who value both quality and sustainability alongside convenience.
In addition, MENY continues to lead in customer satisfaction and loyalty scores. It has also gained recognition as the most attractive supermarket brand for Danish shoppers, demonstrating the success of decades-long investments in quality service, broad assortment, and responsible retail practices.
Service and Staff Make a Difference For Denmark’s Best Supermarket
MENY’s brand success is also attributed to its focus on professional service and staff training. The chain employs trained personnel across its 116 stores nationwide, including in-house butcher counters, bakeries, and delicatessen departments. The company highlights the importance of “MADarbejdere,” a play on the Danish word for food and employee, underscoring their focus on knowledgeable staff delivering high-level service in every customer interaction.
Service quality was a standout factor: MENY outscored competitors in the category of employee professionalism, affirming that helpful and skilled service continues to sway customer loyalty in the Danish market.
Ten Years of Growth and Strategic Positioning
MENY, which celebrates its 10-year anniversary in Denmark this year, has methodically grown both its physical footprint and brand influence. The 116 MENY stores are distributed across the entire country, and the number continues to increase. Strategic partnerships with providers of organic products, such as Aarstiderne, have elevated the chain’s appeal to health-conscious and environmentally aware consumers.
Recently, MENY has intensified its sustainability efforts, a move that paid off in this year’s survey, with the chain earning a podium finish in the category of social responsibility.
Competitive Prices Strengthen Market Appeal
Although MENY is not traditionally viewed as a discount chain, the company has made deliberate efforts to compete on pricing. Its “Hverdagspris” program offers more than 400 essential goods priced to match discount-level prices. This pricing strategy has balanced MENY’s high-quality image with affordability, contributing to its growing popularity.
By combining premium service and ecological products with accessible prices, MENY has effectively positioned itself as a go-to market for a broad spectrum of Danish consumers.
Recognition from Media and Industry
MENY’s commendations aren’t limited to the Loyalty Group survey. For two consecutive years, readers of B.T., one of Denmark’s widely read media outlets, have voted MENY as “Supermarket of the Year,” validating its popularity from both a market research and public opinion standpoint.
Industry Trends and Outlook For Denmark’s Best Supermarket Brand
According to the Loyalty Group’s research team, MENY is the only chain among the top five to have seen consistent improvement over the past three years. As Danish consumers increasingly prioritize ethical sourcing, quality goods, and customer service, retailers like MENY that align with these values are likely to maintain their advantage in the competitive grocery sector.
With momentum on their side and a growing reputation, MENY is expected to continue expanding both geographically and in consumer favor in the coming years. As the report suggests, the Danish retail landscape is evolving, and MENY is now squarely at the forefront.
