Recent findings from PwC’s AI Jobs Barometer 2025 indicate a significant increase in AI job postings in Denmark, reflecting the growing integration of artificial intelligence into various sectors of the job market.
AI Job Postings on the Rise in Denmark
According to PwC’s AI Jobs Barometer 2025, the number of AI-related job postings in Denmark dramatically increased from 2,000 in 2019 to 8,000 in 2020, quadrupling within a year. This upward trend continued, reaching 16,000 postings by 2021. Since 2022, however, the level of AI job postings has stabilized, fluctuating between 22,000 and 24,000. This stabilization suggests that AI competencies have become a more enduring requirement in the job market, marking a significant shift toward incorporating AI skills in professional profiles across various industries.
Nathalie Blicher Danielsen, head of Business Transformation and a partner at PwC, commented on these developments, stating, “The increase in AI job postings reflects a transformation in the job market and work life, where artificial intelligence is no longer a future vision but an integrated part of modern working life. AI skills have become a necessity in many sectors, not just a niche.”
This statement underscores a fundamental change in the demands placed upon both employers and employees. Companies are now required to adapt to this new reality, necessitating ongoing upskilling and reskilling for their workforce to maintain competitiveness in an increasingly AI-driven environment.
Growing Demand for AI Skills
The report also reveals a steady increase in the proportion of job postings that require AI skills, rising from approximately 1.4% in 2018 to 2.9% by 2024. This marks the highest percentage observed during this period. Although there was a slight stagnation in growth during 2021 and 2022, the demand for AI competencies surged again from 2023 to 2024.
“PwC’s AI Job Barometer shows that there is both an increase in the number of job postings requiring advanced AI skills and a growing share of the overall job market seeking AI capabilities,” Danielsen explained. “This indicates that AI is not just expanding in application but is also becoming a more widespread and valued skill in the Danish job market. Consequently, there is an increased demand for ethical guidelines concerning the use of AI in Danish workplaces.”
Sector-Specific Competencies in Demand
The findings highlight that the sector of ‘Information & Communication’ leads the demand for AI skills, with 11% of job postings in this category requiring such competencies in 2024. Notably, there has been a significant surge in this area, particularly from 2023 to 2024. However, the most substantial increase has occurred in the sector of ‘Professional, Scientific, and Technical Activities,’ which saw AI-related job postings jump from 2.4% in 2023 to 5% in 2024—a doubling within just one year.
Other sectors, such as ‘Finance,’ ‘Education,’ and ‘Health,’ are showing a slow yet steady growth in AI-related postings. This indicates that while the integration of AI technologies is progressing across the job market, some areas are experiencing this transition at a more gradual pace.
PwC’s AI Jobs Barometer includes an analysis of nearly one billion job advertisements and thousands of companies’ financial reports across six continents to assess AI’s impact on jobs, salaries, skills, and productivity. The barometer incorporates some of the latest available data on AI’s influence, including job postings and corporate reports up to the end of 2024.
This comprehensive analysis serves as a vital resource for understanding how AI is reshaping the labor market in Denmark and beyond, signifying the increasing emphasis on AI competencies across various sectors and the necessity for continued adaptation in the workforce. The insight provided by the AI Jobs Barometer emphasizes the need for ethical considerations and guidelines surrounding the use of artificial intelligence, ensuring that as the technology and its applications evolve, the human workforce can keep pace and thrive in this new landscape.
As the demand for AI skills rises, both businesses and workers must commit to ongoing education and training to leverage the advantages presented by artificial intelligence while addressing the ethical implications of its implementation in the workplace.
