DR reports that several Danish users on the resale app Vinted are selling clothing that appears identical to items from Shein as “vintage”, often at several times the price charged by the Chinese retailer.
The findings come from a review of current and earlier listings on multiple Danish Vinted profiles, published by DR on August 15, 2026. According to the broadcaster, the practice appears systematic rather than isolated, with the same garments listed repeatedly as vintage.
One seller, a younger woman from Aarhus, described a gray top as a vintage find from Barcelona. Weeks earlier she had sold an identical top described as a vintage t-shirt bought in Paris, DR notes. At the time of the review, one user had 15 items for sale that looked identical to Shein garments and carried no visible label.
DR found one gray top advertised as vintage for 350 kroner, while an apparently identical top could be bought from Shein for 85 kroner. Daniel Mathias Bager, senior legal adviser at Forbrugerrådet Tænk, told DR that some sellers appear to speculate in buying from Shein to resell at a profit. He described labeling Shein clothing as vintage as misleading, and the markup as steep in percentage terms.
Per Bager, many buyers choose second-hand clothing to reduce their environmental and climate footprint. He said it is unfortunate if they instead contribute indirectly to additional production of new garments. The consumer organization has published its own explanation of the case on Forbrugerrådet Tænk.
Bager also pointed to a possible legal risk. If a person sells on a sufficient scale, or buys with resale and profit in mind, sanctions under the Danish Marketing Practices Act, markedsføringsloven, are possible. That would require the Consumer Ombudsman to assess the seller as a business, and would be decided case by case, he explained to DR.
Vinted calls it a clear breach
Vinted’s press office stated in an email to DR that selling Shein clothing as vintage clearly breaches the platform’s guidelines. Buyers can complain within two days of receiving an item if it deviates significantly from the description, including incorrect categorization. Sellers risk suspension or a permanent ban, and members are urged to report suspicious listings in the app.
B.T. also covered the findings, reporting that garments resembling Shein products are listed under the Vintage Love category. According to B.T., a gray Shein top sold for between 7 and 70 kroner when labeled as Shein, but up to 260 kroner when marketed as vintage.
The article follows an earlier DR report, published in early August 2026, which first documented Shein items sold as vintage on Vinted. Sellers contacted then said they had bought the clothes used and without labels. One woman living north of Copenhagen said she listed her top in good faith, but DR’s review shows she has previously sold identical items as vintage. She declined an interview, and other sellers did not respond.
