Danish People’s Party MP Allan Feldt has broken a party-imposed media ban to answer expert accusations that his webshop Monkeworld.com used misleading sales tactics. He puts the responsibility on his son, who handles the shop’s marketing.
Feldt, a member of the Folketing, spoke on Thursday, August 6, in DR’s radio program P1 Morgen. It was his first public comment in weeks, according to DR. The webshop sells a single product, an elastic rubber gorilla, priced at 196 kroner.
Feldt told P1 Morgen that the price is a genuine offer. He said the gorilla previously cost 39.99 dollars, equal to 256 kroner, which he described as the normal price. The countdown clock and the offer campaign have since been taken down.
The case began with an investigation published by TV 2 on July 17, 2026. TV 2 reported that both the Consumer Ombudsman and the consumer organization Forbrugerrådet Tænk consider the shop’s methods misleading and in conflict with the rules. Senior jurist Marie Frank-Nielsen of Forbrugerrådet Tænk told TV 2 that the countdown manipulates consumers into rushing a purchase.
According to TV 2, the countdown simply restarted once it reached zero, while the price stayed the same. The site also displayed so-called toasters, pop-up notifications claiming other customers had just bought the gorilla, but the same names appeared repeatedly. TV 2 further noted a displayed Trustpilot score of 4.9 stars, while the shop’s own Trustpilot page showed 2 stars from 12 reviews in 2026.
Feldt owns 51 percent of PT Toy ApS, the company behind Monkeworld.com. The remaining stake belongs to his son, Frederik Feldt, who runs the marketing. Feldt told P1 Morgen that he calls himself a boomer and leaves those decisions to his son, and that he gave him a stern talking-to once journalists asked about the countdown.
In a LinkedIn post cited by DR, Frederik Feldt wrote that he has always had full responsibility for the shop’s marketing. He described the countdown and purchase notifications as third-party widgets that were set up incorrectly, and said he removed them the same day. He dismissed the 12 negative reviews, stating the shop has sold to more than 70,000 people, a figure not independently verified.
Other outlets and the legal questions
BT reported on August 5, 2026 that U.S. competition law expert William E. Kovacic believes the pair could be ordered to stop the methods and possibly refund customers. Ekstra Bladet reported the same day that Danish legal references were removed from the shop’s terms after TV 2’s inquiries, leaving only U.S. law.
Feldt lost his spokesperson roles and the right to speak to press and on social media after episodes in June 2026. DF parliamentary group leader Alex Ahrendtsen told DR that the ban still stands, but that Feldt was granted an exception in this case.
