AI-generated graphics are filling Danish social-media feeds, and DR reports that Danes are divided over whether the images are a useful tool or a loss of personal character.
Public broadcaster DR reported on September 21, 2026, that artificial intelligence now lets anyone produce promotional graphics in almost no time. The images, with soft edges, warm colors and graphic elements, advertise associations and businesses on social media and in public spaces. According to DR, the trend splits opinion.
One heavy user is Martin Rasmussen, chairman of the football club KRFK in Krogsbølle-Roerslev on Funen. He told DR that he uses ChatGPT to generate graphics for posts about the club’s matches and events. He described the chatbot as his friend.
Rasmussen said the tool lets the club produce something that looks better than what volunteers could make from scratch. He also said the club can now be more present on social media. Per DR, he has noticed more people coming to the stadium, because they sense activity at the club.
Critics miss the human touch
Not everyone is enthusiastic. Mikkel Nielsen from Nørre Broby on Funen told DR that the graphics are hard to miss these days, and that they take the personal element out of the posts. He said associations may have a legitimate excuse, but he still misses personality.
Kathrine Jakobsen from Odense said that even though each image comes from a unique prompt, the results quickly start to look alike. As reported by DR, she said the same graphics and the same visual effects keep being used, so the material loses value.
Victor Dyrholm Hansen, also from Odense, told DR he sees the usefulness of AI as a tool. At the same time, he said many people still like the traditional route, and that this should be recognized.
Trend researcher and ethnologist Julia Lahme told DR that the effect of the graphics can be doubtful. She said what people most want to interact with is other people, and that clear personal expression and human creativity attract attention.
Lahme said a child’s drawing may serve a sender better than an AI-generated pamphlet. Per DR, she argued that the relationship between sender and recipient matters. When people are exposed to AI-generated material, she said, they are more likely to distance themselves than to form a bond.
At KRFK, Rasmussen said he believes AI-created content is better than no content. Asked by DR whether he considers that people may be tired of the graphics, he answered yes, and said nobody has complained to the club so far. He added that it may become too much as the images appear in more places.
Rasmussen also pointed to the club’s practical situation. The work is voluntary and done in evenings and weekends, he told DR. Without AI, he said, the graphics would probably not be made at all. Similar debates have surfaced elsewhere, including Denmark’s discussion of an AI sermon tool.
