Viaplay’s Temptation Island premiered on August 11, 2026, with 25-year-old influencer Mia Sofie Nørgaard from Esbjerg among the singles sent to tempt five couples in Thailand. She uses the appearance to address her conviction in the Umbrella case.
Avisen Danmark reports that the new season splits five couples apart and surrounds them with 24 singles. The show plays out in two luxury villas in Thailand and premiered on Viaplay on August 11.
Mia Sofie Nørgaard, 25, is one of the singles whose role is to tempt the young men in the villa. She works as an influencer, posting about gaming and her daily life to more than 142,000 followers on TikTok and 43,000 on Instagram.
Nørgaard told Avisen Danmark that she did not join the reality program intending to take someone else’s partner. Her goal, she said, was to make new acquaintances and have a pleasant month, and she also wanted to help some relationships along. She compares her conversations with the men to girlfriend-style talks about shared experiences.
This is not her first time in the public eye. Besides appearing in the P3 program Mors Pige, she drew attention in 2020 when she came forward as one of the defendants in the Umbrella case. She said she knew her television appearance would bring the case up again, and that she cannot hide forever.
When Nørgaard was 16, she shared a sexually abusive video of a girl who was then 15. She was one of the more than 1,000 people, mainly young, charged in the Umbrella case. Her case ended with a seven-day suspended prison sentence, three years with a mark on her criminal record and ten years with a mark on her child-record check.
Earlier coverage of the case
Politiken reported that Nørgaard was convicted of sharing child sexual abuse material, and noted the same sentence. In a 2020 interview with TV 2, she said children and young people should be taught digital behavior and the consequences of social media use in school.
Nørgaard now says the act goes against everything she stands for today. She told Avisen Danmark that she cannot understand what she was thinking at the time, that this is no excuse, and that she deeply regrets it.
She continues to call for digital education in the Danish folkeskole. She proposes a themed week modeled on Uge Sex, the national sex education week, covering online etiquette and the consequences of sharing images. Children should be informed rather than shielded, she said.
Nørgaard previously dreamed of becoming a schoolteacher, but has given that up. She said she does not want parents to feel uneasy about a person with her conviction teaching their children, while adding that people change a great deal between 16 and 25. For now, she continues working as a public face, creating videos and appearing on television.
