Steven Nikander Højlund has founded Lemonsqueeze, a tool that helps solo entrepreneurs and small agencies run several brands on social media. It finds the formats that win in a niche, remixes them and publishes to 14 social networks.
Running one brand on social media is a job in itself. Running five, as many freelancers and small agencies do, means juggling tools, logins and content calendars. Lemonsqueeze, founded by Steven Nikander Højlund, wants to put all of that in one place.
Research, remix, post
The process starts with research. Users build a watchlist of the creators who dominate their niche, the niche winners. Lemonsqueeze then scores every video against that channel’s own median views instead of raw view counts.
That detail matters more than it sounds. A video with 40,000 views from a channel that averages 5,000 beats a 200,000 view video from a million subscriber channel. The tool then rolls these outliers up into recurring formats, hooks and pacing patterns.
From proven format to your own post
Next comes the remix. Users pick proven hooks, add their own topics and get back a batch of scripts in their brand’s voice. Each workspace stores its own tone, audience and example scripts, and output can be in English or Danish.
Approved content can then be scheduled and published directly. According to the company, Lemonsqueeze publishes to 14 social media platforms from one calendar, with analytics and a comments inbox alongside.
Built for people with many brands
Højlund founded Lemonsqueeze to make multi-brand social media manageable for solo entrepreneurs and small agencies. He also runs The Danish Dream and the plastic free webshop ÆLOA, so juggling several brands is familiar ground.
Every brand gets its own workspace with separate channels, research library and persona. Switching between clients or projects takes one click, which is the core promise for agencies.
What it costs
Pricing starts at $22 per month, billed annually, for one brand and 500 AI credits. A credit covers one AI action, such as a video analysis or a generated script.
The most popular plan, Squeeze, costs $44 per month for three brands and adds scheduling, automatic posting and a comments inbox. Small agencies can pick Press at $112 per month for ten brands and five seats.
Grove, built for agencies with 50 or more brands, costs $599 per month. Every plan comes with a seven day free trial.
What it means for internationals
For internationals who freelance or run a small business in Denmark, marketing in Danish is a real barrier. A tool that writes scripts in both English and Danish lowers it, and the research side works in any language.
If you are going solo here, social media is only half the equation. Check what you actually keep after tax with our Danish tax calculator before you set your prices.
Disclosure: Lemonsqueeze was founded by Steven Nikander Højlund, who also founded The Danish Dream.
