Danish daily Avisen Danmark published a travel feature on August 16, 2026, describing Titanic Belfast in Northern Ireland as one of the strongest draws for visitors to the city.
The feature, published by Avisen Danmark, recounts a visit in June by writer Mette Grith Sørensen. The article states that the trip was arranged by Tourism Ireland, which paid for transport, accommodation, and meals.
According to the article, the museum stands on the site where RMS Titanic was designed, built, and launched. The building is 38 meters high, the same height as the ship’s hull from keel to top deck. Its four facades are shaped like ships’ prows, and seen from above the structure forms a star, a reference to White Star Line.
Avisen Danmark lists opening hours of 8:30 a.m. to 7:30 p.m., with seasonal variation. Tickets booked online cost 200 kroner for adults and 95 kroner for children and seniors, and include entry to SS Nomadic, the last surviving White Star Line vessel. The address is 1 Olympic Way, Belfast BT3 9EP.
The article describes interactive displays, including a haptic floor and a ride through the shipyard as the ship is under construction. Visitors can hear recorded accounts from survivors and see photographs of the dead and the rescued. Per the article, 1,496 people died in the sinking on April 15, 1912, and 712 were saved.
Avisen Danmark also reports that 15 percent of all tourists in Belfast name the museum as the main purpose of their visit. The attraction opened on March 31, 2012, marking the centenary of the disaster. Its official website states that the building was constructed by Harcourt Developments.
The museum was named World’s Leading Tourist Attraction in 2016 by the World Travel Awards. As reported by BBC News at the time of that win, the site had then passed three million visitors since opening.
More recent figures come from RTÉ, which reported in December 2025 that Titanic Belfast Ltd’s revenue rose to 22.7 million pounds. Visitor numbers reached 869,628 in the year to March 31, 2025. The company’s pre-tax profits declined to 3.79 million pounds in the same period, according to that report.
The attraction’s own website says it has welcomed more than 10 million visitors and that over 54 percent travel from outside the United Kingdom and Ireland. The same page states that the site generates more than 70 million pounds in additional annual spending for the Northern Ireland economy.
The Danish article also points to Titanic Hotel Belfast, across from the museum, housed in the former headquarters of shipbuilder Harland & Wolff. The ship’s plans were drawn there in Drawing Office No. 1. The tiles in the hotel’s main bar are from Villeroy & Boch and match those used in Titanic’s swimming pool and first class bathrooms.
