Denmark is actively targeting an increase in Dutch tourists along its western coastline, with marketing efforts expected to boost visitor numbers significantly in the coming years.
Growing Interest Among Dutch Tourists
In a bid to attract more tourists from the Netherlands to popular destinations such as Blåvand and Vejers, Destination Vestkysten has ramped up its marketing efforts. This move comes following a noted increase in the number of Dutch visitors to Denmark, which has grown by 25 percent since 2019, according to statistics from Danmarks Statistik.
This year, the marketing budget aimed at the Dutch market has more than doubled, indicating a serious commitment to drawing in these visitors. Claus Skov, owner of the Hr. Skov shops located in Blåvand, Esbjerg, and Ribe, highlighted the need for a strong push to entice Dutch tourists who are characterized by their curiosity and willingness to spend.
One of the factors making Dutch tourists particularly attractive is their spending habits. Research from VisitDenmark reveals that Dutch coastal tourists spend an average of 1,100 Danish kroner per day during their holiday in Denmark. This figure stands in contrast to German tourists, who spend an average of 900 kroner, and Danish tourists who typically spend around 950 kroner. The higher spending is linked to the Dutch visitors’ desire for experiences rather than a day spent simply lounging at the beach or in vacation homes.
The Experience-Driven Market
What sets Dutch tourists apart is their eagerness to engage with the local culture and activities rather than remaining idle during their vacations. According to Maiken Graver, the director of Destination Vesterhavet, “The Dutch do not just sit in their holiday homes or go to the beach all day; they want to experience something new.” This active lifestyle not only enriches their travel experience but also significantly contributes to the local economy.
With the increasing number of Dutch tourists, several initiatives are being considered to further enhance their experience and spending while visiting Denmark. Destination Vestkysten aims to introduce a variety of cultural events, excursions, and local festivals that appeal specifically to Dutch travelers. By emphasizing local attractions, tourism officials believe they can capture the interest of visitors who are eager to explore.
As tourist organizations continue to focus on expanding the Dutch market share, they anticipate even greater growth in the coming years. The trends indicate that the curiosity and spending tendencies of Dutch tourists create a positive economic impact, making them a valuable demographic for Denmark’s tourism industry.
The ongoing campaign to attract Dutch tourists to the western coast of Denmark represents a strategic effort to diversify the country’s tourist demographic and tap into an economically beneficial visitor segment. As marketing budgets increase and targeted initiatives come into play, the hope is to inspire even more visitors from the Netherlands to experience the unique charm and beauty of Denmark. With the right approach, the rise in Dutch tourism could provide significant long-term benefits not only for the individual businesses but also for the local communities that thrive on tourism.
