Saunagus Gains Popularity in Denmark as a Wellness Trend

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Steven Højlund

Editor in Chief, Ph.D.
Saunagus Gains Popularity in Denmark as a Wellness Trend

In Aarhus, Denmark, the practice of saunagus, a soothing sauna experience involving aromas and steam, is experiencing a surge in popularity, attracting health enthusiasts and newcomers alike. Many local establishments have expanded their offerings to accommodate growing demand for this wellness trend.

The Rise of Saunagus in Aarhus

Saunagus, a tradition that blends the heat of the sauna with therapeutic aromas, is becoming increasingly popular in Aarhus. With a variety of locations now offering these sessions, the demand indicates a significant trend among both locals and visitors. Notably, La Sauna, a prominent venue, has seen its session offerings skyrocket from just a couple of classes per week at its opening in August last year to an astounding 42 sessions per week. Co-owner Julius Thorbjørner reflects on this growth, stating, “There has been tremendous support for it. It’s fantastic to experience and meet so many different people.”

Experience in the Sauna

During a typical saunagus session, participants gather as the master, known as a gusmaster, first pours water infused with essential oils over hot stones, creating a wave of steam that fills the room. Classical music plays softly in the background, enhancing the calming atmosphere. As the steam envelops the guests, many find themselves experiencing a profound sense of relaxation and well-being.

Ditte Korsgaard, the gusmaster at La Sauna, expertly circulates the warm air of the sauna, allowing everyone to receive the benefits of both steam and essential oils. For many, this is not just about sweating; it’s about holistic wellness, she remarks. The experience often culminates in a refreshing plunge into icy water, completed by participants, creating a contrast that adds to the therapeutic effect.

Community and Health Benefits

The increasing numbers of saunagus sessions available reflect the broader societal trend towards seeking relaxation and mindful practices. Stine Seneca, manager at Aarhus Svømmestadion, another local venue that provides saunagus, notes the overwhelming positive response since they introduced saunagus two years ago. “We have continued to expand our offerings because there is demand from people of all ages. Rain or shine, people want to come to saunagus,” she explains.

This enthusiasm is reinforced by findings in wellness trends, with a notable rise in mindfulness and relaxation activities. Julia Lahme, a trend researcher, acknowledges that saunagus fits into a larger cultural movement. “Not only in Denmark but globally, we see a heightened focus on wellness that extends to practices like mindfulness and yoga,” she details. Saunagus, particularly, offers participants a means of disconnecting from the fast-paced digital world, encouraging them to be present and engaged in the moment.

A Wellness Revolution

The surge in saunagus participation in Aarhus signifies more than just a passing trend; it highlights a broader societal shift towards prioritizing wellness and relaxation amidst the pressures of modern life. With over 42 sessions available each week at La Sauna and growing numbers at other local venues, the popularity of saunagus demonstrates an increasing desire for accessible wellness solutions.

As health-conscious individuals continue to seek out experiences that promote mental and physical well-being, saunagus stands out as a revitalizing practice. Whether it’s the warmth of the sauna, the fragrance of essential oils, or the refreshing chill of icy water, saunagus offers a unique avenue for individuals to unwind, reconnect, and embrace mindfulness in their busy lives. The trend, while rooted in tradition, serves as a reminder of the communal and restorative power of shared wellness experiences.

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Steven Højlund
Editor in Chief, Ph.D.

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