A gin producer on the Danish island of Anholt is facing serious business challenges after PostNord cut package delivery to just once per week starting January 1st. Jakob Kjærgaard says his online shop has become nearly unusable as customers won’t wait up to seven days for delivery, and alternative carrier Dao refuses to handle liquid-filled glass bottles.
Weekly Delivery Creates Business Crisis
Jakob Kjærgaard’s dream of selling gin from Anholt has turned into a nightmare. Since the beginning of the year, PostNord reduced package delivery from Denmark’s small islands, meaning packages from Anholt only ship once weekly.
The schedule creates major delays. If a customer on the mainland orders a bottle of gin on Tuesday afternoon, they’ll wait a full week before the package arrives. Orders placed on Friday take four days minimum.
For Jakob Kjærgaard, the situation threatens his entire online operation. In today’s fast-paced market, customers simply won’t tolerate such lengthy wait times.
PostNord Cites Cost Concerns
PostNord defends the change by pointing to basic economics. The company no longer employs mail carriers on the island for regular letter delivery. With so few packages going to and from Anholt, sending a carrier multiple times per week doesn’t match the costs involved.
Isabella Beck Jørgensen, press chief at PostNord, confirmed in a written statement to TV2 Østjylland that the reduced service stems from these financial realities. Without permanent staff on the island, more frequent trips simply aren’t viable.
The decision leaves small business owners like Jakob Kjærgaard scrambling for alternatives in a landscape where reliable mail delivery is critical to survival.
Dao Refuses Glass Bottle Shipments
Hoping to find a solution, Jakob Kjærgaard contacted distribution company Dao in December. He wanted to arrange more frequent deliveries to his mainland customers. The response disappointed him completely.
Dao informed him on Thursday that they won’t accept new package customers shipping liquid-filled containers. The company has experienced too many accidents with such items.
This policy baffles Jakob Kjærgaard. He never had problems shipping gin bottles through PostNord. If a company claims to offer nationwide service, he argues, that service should truly cover the entire country.
Dao confirmed their position to TV2 Østjylland. Glass bottles with contents frequently break because packaging often can’t withstand their sorting facility operations. These incidents create problems for both senders and receivers, requiring replacement shipments and causing delays.
Limited Options for Island Businesses
Jakob Kjærgaard has been struggling to envision how his business can continue under current delivery constraints. The webshop represents a crucial revenue stream during the off-season when summer tourists aren’t around.
When asked if customers might have patience for week-long waits, his answer was direct. In an era where everything moves quickly, nobody wants to wait seven days for an order.
He could theoretically rent warehouse space on the mainland or hire someone else to handle shipping. However, these solutions remain financially out of reach during slower months. The added costs would eliminate any profit margin.
Besides running his online gin business, Jakob Kjærgaard also operates a gin bar called “Dørken” on Anholt. The physical location helps during summer season, but winter months depend heavily on online sales.
Wider Impact on Small Island Commerce
The situation on Anholt reflects broader challenges facing businesses on Denmark’s smaller islands. As delivery companies optimize routes and reduce costs, remote locations often lose service frequency.
Jakob Kjærgaard hopes distribution companies will make an effort to ensure businesses on small islands can maintain operations. Without adequate shipping options, these enterprises face impossible choices.
For now, he must wait and see whether customers will accept the extended delivery times. If they won’t, closing the webshop may become his only option. The gin producer feels powerless against circumstances beyond his control.
The reduced delivery schedule puts him at a severe competitive disadvantage. Mainland businesses can ship orders same-day or next-day. His customers must wait up to a week simply because of geography.
Jakob Kjærgaard packages each bottle carefully, but that attention to detail means nothing if the product sits waiting for the weekly Tuesday morning pickup at 8:00 AM.
No Easy Solutions in Sight
Despite his frustration, Jakob Kjærgaard sees few realistic paths forward. Each potential solution carries costs or complications that make implementation difficult.
Moving operations to the mainland would mean losing the unique Anholt identity that makes his gin special. Customers value the island connection and the story behind the product.
Similarly, while larger competitors might absorb the costs of mainland warehousing or third-party logistics, a small producer cannot. The economics simply don’t work during off-season months when sales volumes drop.
The situation leaves Jakob Kjærgaard in limbo. He can’t improve his shipping speed without cooperation from carriers. Yet carriers cite legitimate business reasons for their policies.
As he evaluates his options, the webshop remains open. However, without changes to delivery availability, its long-term viability looks increasingly uncertain.
Sources and References
The Danish Dream: DAO Leads Denmark in Reliable Mail Delivery
The Danish Dream: Best Delivery Services in Denmark for Foreigners
TV2: Jakob føler sig magtesløs: Jeg står nu med en ubrugelig webshop








